Résumé

SELECTED WORK EXPERIENCE:

NIKE – Digital Product Copywriter • October 2025 – Present

  • Write a high volume of consumer-friendly product descriptions, ensuring copy is clear, concise, on-brand and accurate.

  • Work with editors to ensure copy is on-brand and legally compliant.

  • Partner with product teams to understand product stories and write copy that excites consumers.

ADIDAS – Studio A: Digital Copywriter • May 2021 – July 2025

  • Led the development of copy content for digital campaigns, projects, editorials and toolkits.

  • Collaborated with freelancers, agencies and brand partners for external creative input. Clients include Marvel, Apple, MLS, Strava and more.

  • Presented concepts and copy to major stakeholders, optimizing solutions for our consumer, business and brand.

  • Created copy guidelines and ensured implementation through templates and toolkits, enabling consistency companywide.

  • Mentored junior copywriters on our team.

  • Stayed up to date with trends in digital technologies and copywriting practices.

INSTRUMENT: Freelance Writer • July 2020 – December 2020

  • Crafted insights and perspectives into copy for brands across a variety of industries.

  • Worked closely with teams of designers, artists, strategists and producers.

OPEN SIGNAL: Marketing Manager • July 2017 – June 2020

  • Worked with the Director of Strategy to lead all organizational communications.

  • Followed brand guidelines to maintain consistent identity across all communications.

  • Managed the organization’s collateral needs, including annual reports and postcards.

  • Maintained and updated the organization’s website, newsletters and online presences.

  • Promoted upcoming events and exhibitions.

  • Interfaced with the organization’s departments to ensure public-facing information was kept up to date.

THREAD CREATIVE: Freelance Content Writer • June 2016 – July 2017

  • Developed product descriptions for adidas footwear and clothing in a fast-paced, deadline-driven environment for a multitude of demographics using Talkoot.

  • Corresponded with adidas representatives to ensure that the brand was faithfully represented and reflected cohesion with different ranges of products.

INTACT INFO: Outreach Assistant • August 2015 – November 2016

  • Facilitated link building through backlink research and outreach.

  • Generated template emails and maintained correspondence with prospective backlink hosts.

  • Approved copy and infographics.

INTRIX MEDIA: Content Editor • December 2014 – July 2015

  • Created Search Engine Optimization (SEO) rich content.

  • Assisted in the creation of marketing & advertising campaigns.

  • Analyzed marketing & sales data.

  • Researched competitor marketing & sales material both on and offline.

TYPETHINK: Internet Marketing Specialist • January 2013 – January 2014

  • Generated SEO related content for ecommerce clients.

  • Strengthened branded and unbranded search results through use of inbound and outbound marketing, including social media marketing, ad buying & selling and web design utilities. 

  • Utilized keyword search tools such as Google AdWords, Google Analytics and Google Trends.

FACES ON THE RADIO: Host/Webmaster/Photographer • October 2012 - January 2019

Webmaster, photo editor and former co-host of weekly music discussion podcast and blog, documenting local events and interviewing local music talents, personalities and professionals.

We also cultivated working relationships with industry professionals nationwide, helping construct social media campaigns and promoting local events with Facebook, Twitter and our own website—all using optimized content.

BACKSPACE: Marketing Assistant • July 2011 – November 2013

  • Targeted clients’ needs by researching demographics of company’s events as well as competitors.

  • Managed several social media campaigns for upcoming events and art exhibitions.

  • Implemented advertising concept through designing print ads that include posters, fliers and handbills for a variety of events.

EDUCATION:
Bachelor of Business Administration, Marketing & Advertising. Minor in Law & Legal Studies
Portland State University - 2011

SKILL SET:
Well-versed in brand and social media management, press release generation, newsletter creation with Mailchimp, graphic design, DSLR photography and HTML with such CSS and CMS platforms as Craft, Squarespace and Wordpress. Adept at Mac and PC platforms, including G Suite, Adobe Creative Suite and Microsoft Office Suite (Word, Excel, PowerPoint).  Also trained in web measurement and analysis tools—including Google Analytics and Google AdWords.