Digital Copywriting

I joined adidas North America as a copywriter in May 2021, at the inception of Studio A — the brand’s internal creative and production agency.

Over the course of four years, I created copy for a range of projects, including large bespoke campaigns like Back to School, product activations, holiday sales, membership events and collaborations with brands like MLS, Marvel and more.

I also wrote editorial pieces covering an array of trending topics.

CRM

Paid Media

EDITORIAL

Product Copywriting

I've written hundreds of product descriptions for adidas through Thread Creative, a Portland-based copywriting firm.
Here are a few pieces I've worked on.

Click on the images to enlarge them. If available, links to their product pages are below.