Digital Copywriting

I joined adidas North America as a copywriter in May 2021, at the inception of Studio A — the brand’s internal creative and production agency.

Over the course of four years, I created copy for a range of projects, including large bespoke campaigns like Back to School, product activations, holiday sales, membership events and collaborations with brands like MLS, Marvel and more.

I also wrote editorial pieces covering an array of trending topics.

CRM

Paid Media

EDITORIAL

Product Copywriting

As part of the Nike’s Global Digital Writing team, I've written hundreds of product descriptions for Jordan Brand, as well as for adidas through Thread Creative, a Portland-based copywriting firm. This is a selection of pieces I've worked on.

Click on the images to enlarge them. If available, links to their product pages are below.