How Adpearance’s Attribution Reporting Improves Conversions

Over the last eleven years, Adpearance has fortified an unwavering reputation for comprehensive services—manifested by longstanding relationships with clients, local and international alike. At the very root of this is how we analyze and learn from user behavior, providing data and insights to make the most informed decisions on how someone can indicate their interest in your business.

Among the myriad of ways we unearth such valuable information, and perhaps the most critical, is attribution reporting, which compiles the various paths people take on your website before officially becoming a customer. As the description would imply, this consists of different metrics from a range of touchpoints, and fine-tuning your interactions is a surefire way to improve conversions.

Here’s a look at some of the different elements that make up attribution reporting from Adpearance:

Detailed Website Analytics Reporting

To begin with, we take an inside look at the various factors influencing your website’s performance: we demystify traffic sources, interaction time, demographics and how to tell what a user does within their sessions in Google Analytics. With enough data, we are able to get a picture of behavioral patterns shared by users who visit your business. Clients can oftentimes make immediate adjustments based on this information, improving conversions and unique pageviews.

Focused ROI Reporting

When it comes to ROI, we like to cut to the chase—sifting through reports with a fine toothcomb to present you with the most consequential data affecting your ads and product listings. Specifically, we identify what can be done to improve leads, sales and revenue from your campaigns, as we’ve done for national clients like Kia and local clients like Spirit Mountain Casino.

Learning from User Analytics

Once we get an idea of who interacts with your online presence, the conversation shifts to consider what actions could be taken to retain customers and appeal to new ones: What platforms are your users primarily using? Does your mobile site need a redesign? Do you need parallax scrolling, or is there a more efficient way of presenting your company? We can retool every aspect of your website as needed to improve conversions based on these findings.

Implementing Customer Tracking

Finally, an essential part of retaining your customers is how you keep track of them. After all, your credibility is built on a foundation set by how much value the customer feels you’ve placed in their transaction, and whether or not you routinely meet or predict their needs. Adpearance can help you set up campaigns via email and social media to regularly communicate and reach out to your followers, as well as surveys that provide accurate gauges of how they feel.

Adpearance brings our experience in these services to clients from a diverse range of industries, including local businesses, heavy equipment, senior living and insurance. In particular, we have a proven track record of outstanding auto group reporting; Adpearance was recently awarded a Top Rated Search Engine Marketing (SEM) Award this month by DrivingSales, and our sister company, Foureyes, also took home an award for Lead Management.

If you’re interested in learning more about your customers through Adpearance’s attribution reporting, get in touch with us; we’ll kick things off with a free digital analysis and are happy to collaborate from there.